With its ringed body and long curly tail, the Zoom® Dead Ringer worm is more than most bass can resist. The deep textured rings collect and release tiny bubbles as the worm swims, while the thin, supple tail thrashes along behind. And when that bass picks up the Dead Ringer, the taste of heavy salt encourages a longer hold, resulting in a solid hookset. No wonder the pros fish this worm so often! Made in USA. Ringed body with a long curly tail Deep rings collect and release tiny bubbles Thin, supple tail provides continuous action Salt-impregnated Year after year, Zoom Baits remain the hottest soft plastics in bass fishing. Zoom softbaits are legendary for their uncanny fish-producing ability, and rare is the tournament angler who will leave the dock without a good supply in the boat. Wholly realistic, super-soft to the touch, and salt-impregnated, Zoom softbaits have the look, the action, and the flavor needed to make fish bite down hard, and fight to hang on.